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Recruit new employees to work in the
electrical utility industry. Two main target audiences: vocational school grads (already
trained to work in an electrical utility) and young people who knew little about electrical
utilities but might be attracted by aspects of the industry (outdoor, hands-on work; good
pay/benefits; opportunities to learn). |
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A powerful combination of vivid corporate imagery, a high-energy
soundtrack and personal interviews with young MGE employees made this DVD an excellent recruitment tool. The piece
also highlighted the benefits of living in Madison, Wisconsin. |
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| ©
2006 Madison Productions, Inc.
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