SERVICES APPLICATIONS MEDIA SUCCESS STORIES eLEARNING    Centricity GE Provide an effective way for GE to promote its IT medical professional services: consulting, project management, integration and educational services. Client needed both a direct sales tool and a leave-behind/direct mail option. A series of short movies was an ideal way to capture the benefits of using GE’s services. DVD was the medium of choice as a presentation tool; CD-ROM worked well as a leave-behind and for direct mail.      © 2006 Madison Productions, Inc.